What Was Our Approach
- Keyword Research
We performed a detailed Keyword Research in both product categories and Products. From the data, we defined the most easy and competitive search queries.
- Taxonomies Optimization
Based on the data of the keyword research, we changed the categories and subcategories titles, and add tags to all pages.
- Add Meta Descriptions
We wrote meta descriptions to all pages. We created a sales oriented text that contained the desired keywords of each page.
- Product Descriptions Optimization
We added keywords in product descriptions and add H2,H3,H4 headings.
- Media Optimization
We Optimized the Images and videos of the whole website and add the appropriate Alt Text. Also we found all the large files and we decrised their size.
- Heading Titles Optimization
We made the Pages Titles more clickable by writing more atractive headlines in the top pages of the website.
1 year period
The website’s daily clicks increased. Basically, more than dubled.
The website’s daily Impressions increased.
As expected, clicks dropped dramatically
However, Clicks start to increase again fast
Even though the number of daily clicks have affected with the new website transition, Click Through Rate increased with the new website.